AFP Starts Social MEdia Management Training for its Personnel

Social Media is one of the biggest avenues for public promotion and dissemination of information. As part of the move to provide the public with more information as to the happenings in the AFP, training for selected personnel has been provided by the CMO School or also known as Armed Forces of the Philippines Civil-Military Operations School (AFP-CMOS).

Information Officers from various AFP units from all over the Philippines comprised Class 01-14 during the seminar held on Jan. 28 to Feb. 5, 2014. The AFP-CMOS partnered with DWDD 1134 kHz Radio for the initiative.


BGen. Rolando G. Jungco, Commanding General of the Civil Relations Service-AFP, told graduates of the course: “The training will help us improve our social media management system for the betterment of ourselves and our services toward a greater AFP. I challenge our graduates to make use of what they have learned to inspire others through social media.”

Maj. Jo-Ar Herrera, AFP-CMOS Commandant, said: “The 5-day and 15-day practical application training was aimed at developing the skills of our Information Officers from AFP units on social media management and to help them realize the importance of social media in our organization.”

Mr. Marlon Magtira, Social Media Course Director, said: “We were privileged to have a distinguished set of volunteer speakers who helped the participants in increasing their knowledge and enhancing their skills in managing their organization’s social media initiatives.”

Among those who shared their knowledge and expertise were Ms. Janettte Toral of, Mr. Melvin Calimag of Newsbytes Philippines, Mr. Jing Garcia of – TV5’s online news portal, Mr. Pocholo Gonzales of CreatiVoices and Voice of the Youth Radio, Mr. Rafael Pedrajita, Mr. Ian Bacungan, and Mr. Ron Villagonzalo of Philippine Bloggers Network and .

The seminar had a total of 31 participants from the AFP, Philippine National Police (PNP), Bureau of Jail Management and Penology (BJMP), Department of Transportation and Communicaton (DOTC), and Philippine Veterans Association Office (PVAO). It provided hands-on training, as well as best-practices and methodologies, on integrating social media in websites.

“The knowledge we have gained in the art of connection through social media will prepare us to share to whole world what our organizations have to offer,” said training participant Mr. Jonathan Maliwat of the DOTC Office of Transport Security.

“This training provided us extensive insights on how to optimize our online presence through social media,” said PSupt Celso Bael of the PNP Police Community Relations Group Operations Management Division.

Photo credit from


For several years before the activation of the AFPCMO School, only the Philippine Army CMO School provided specialized training on CMO in the entire AFP. While the Army CMO School training gives emphasis on skills development and understanding CMO concepts, it only benefits mostly army personnel, understandably because the concepts being taught were basically developed by the Army. Personnel from the two other Major Services who have graduated from the school are left only with Army concepts of CMO as models and are hard-pressed at making it work to support Naval and Air Force operations. Consequently, development and understanding of CMO concepts and its applicability to AFP operations at a strategic level is inhibited. As the AFP’s Internal Security Operations redirects its thrusts in the conduct of Triad Op¬ erations where Civil Military Operations is considered a vital component, the need to create another CMO school to address these perceived gaps was conceived. A school that will not compete with the existing Army CMO School, but rather, complements its programs.

On recommendation of then Commander of the Civil Relations Service, Armed Forces of the Philippines (CRSAFP), BGEN JAIME B BUENAFLOR AFP, the establishment of the Armed Forces of the Philippines Civil Military Operations School was approved on 01 July 2006 by then AFP Chief of Staff GEN GENEROSO S SENGA AFP placing it under the administrative and operational control of the Civil Relations Service, Armed Forces of the Philippines.

AFP CMOS continues to magnify its reach as it persistently renders Mobile Team Training Support to the Philippine Navy Civil Military Operations Group (CMOG), Unified Commands including SOLCOM, NOLCOM, and WESCOM, various divisions and CMO battalions, Police Community Relations Group (PCRG) and Special Action Force (SAF) of the PNP.

More information on AFP CMOS is available at

Ron is a happily married man for more than 10 years, the father of 3 boys. Loves to write about places that he visits. And works in the BPO industry.