Caltex relaunches its Havoline line in the Philippines with a road trip campaign to educate people about its 4 P’s….. Protect fuel economy, protect engine performance, protect the environment and protect your investment.
The relaunch had 2 main goals.. reintroduce the reformulated Havoline line which are the following:
Havoline ProDS Fully synthetic ECO 5 SAE
Havoline Synthetic Blend SAE 5W-30
Havoline Super 4T Synthetic Blend SAE 10W-40
These reformulations promises better protection for your car’s engine and overall performance..
The 2nd goal was the introduction of its Tune Up for Ultimate Road Trip Experience Campaign which will be visiting four summer destinations which are the following:
Zambales for the Summer Siren Music Festival on April 17-19,
Boracay at the SkyAthon on April 25, 2015
Baler during the Nalu Music Festival on May 1-2
Sky Ranch in Tagaytay on Mothers Day May 10..
All these destinations will be visited by Caltex Havoline Brand Ambassador Vince Golangco.