Globe myBusiness, Google collaborate on “DigPH”- the 1st digital marketing convention in the Philippines for SMEs.
The event was attended by more the 350 entrepreneurs that was held last April 22, 2015 in Makati Shangri-La Hotel.
Martha Sazon, Globe Senior Vice President for myBusiness, said: “Globe believes that SMEs are the country’s economic driving force. That’s why we continuously develop products and services crucial to their growth and sustainability. Through DigPH, we’re giving business owners another innovative way to do business more easily. We’re providing insights into effective digital marketing strategies that will allow them to reach to new customers. We are also sharing affordable techniques to understand customer behavior and build their brand online.”
Google and Globe myBusiness together with Globe Digital Advertising (AdSpark), came up with DigPH in response to recent research showing the overwhelming desire of SMEs to adopt smarter and more affordable marketing strategies to increase sales and customer engagement.
Among the speakers lined up for the full-day event are: Google Philippines Country Manager Ken Lingan, GroupM Digital Head Laurent Goirand, Globe myBusiness Marketing VP Barbara Dawn Dapul, Adobo Connection Founder and Director Jerome Uy, FourEyes Co-Founder and CEO Pavan Challa, DirectWithHotels CEO Emiliano Zulberti, Diamond Rent-a-car Operations VP Quincy Buenaflor, and AdSpark Strategic Accounts Sr. Manager Mark Siggaoat.
During the symposium, various products and services that would be useful for SME’s were featured along with one of Globe Telecom’s newest offerings which can be used for small business was the wifi router hub – for a small fee per month.. businesses could control who was logged in the their network via the password printout they would provide to users with a set time limit.. visit our blog soon to get more details about it.