There are 2 ways to grow a company or a service… Do it yourself… or partner with someone that can complement what you want.
Recently 2 leaders in their industries did just that, partner to make things better and easier for their clients.
Smart Communications and Summit Media has partnered to give the subscribers of SMART easier and more convenient access to digital books and magazines with their mobile devices.
With thier tie – up, Smart Communications 56 million subscribers will have the ability to access books and magazines in digital format with the mobile application called Buqo. Downloads of digital copies of publications can be done using their prepaid credits or have them charged on top of their postpaid accounts.
“With this groundbreaking partnership, we are giving our subscribers a chance to enjoy unique and relevant digital content on their mobile devices,” said Mellissa B. Limcaoco, Head for Innovations & Product Development Group at Smart. “Now, they can use only their Smart prepaid and postpaid subscriptions as a key to the vast world of digital content available through Buqo.”
“The low credit card penetration in the Philippines has always been a barrier for companies offering virtual goods to Filipino consumers,” said Lisa Gokongwei-Cheng, President of Summit Media. “By partnering with Smart, we lower the barrier to entry and give more users access to a wide range of content that can be unlocked using only their cellphone load.”
Buqo is the localized version of Ookbee, the number one e-Bookstore app in Thailand, and was co-developed by Summit subsidiary Hand.Interactive, Inc.
Current titles available through the store include Yes! Magazine, Candy Magazine, Esquire Philippines, and a host of other Summit Media magazine titles. Titles from other publishers are also available, including the likes of Gadgets Magazine, PC Shopper, Car Finder, Speed Magazine, and Circuit Magazine, among many others.
Unfortunately for Apple users – this application is currently available for Android Devices only.