Epson isnt only about robots, printers and gadgets.. It also helps different industries.. like the result of the collaboaration between Taff (Textile and Fashion Federation Singapore) and local retailer, TANGS, which is supported by Epson SIngapore and the Singapore Tourism Board which brought about the pop up store 庄Zhuang – Home of Singapore Designers, bringing fashion, art and technology together to create a unique and engaging retail experience.
In support of Singapore’s brands and fashion designers, and to better showcase them to a broader audience, Taff (Textile and Fashion Federation Singapore) has collaborated with local retailer, TANGS, a clear choice given their legacy of supporting local talent. The resulting collaboration is 庄Zhuang – Home of Singapore Designers, a pop up supported by the Singapore Tourism Board and Epson Singapore, bringing fashion, art and technology together to create a unique and engaging retail experience.
Part of the pop up store was the installation of LUCId, the creation of Multi-disciplinary artist, Daryl Goh, which is a celebration of light, color, visuals and design incorporating projection mapping.
As part of the art installation, a rotating collection of outfits designed by local designers will be projected onto a mannequin showcase, and will be updated regularly. The project aims to showcase local designer brands through innovative use of high brightness and ultra-short throw technology for projection mapping, presenting a more immersive shopping experience.
“We are excited to work with TANGS and Taff to showcase projection mapping at a retail mall in Singapore. Through this partnership, we hope to showcase the various possibilities of 3D projection mapping technology and how it can be used to create an immersive and experiential experience for viewers. The collaboration is also part of our efforts to contribute towards the retail scene and support local designers in Singapore,” said Tan May Lin, General Manager (Sales), Epson Singapore.
The pop up has been in operation since September 16, 2016 and can be found in the fourth floor of TANGS at Tang Plaza, TANGS’ Orchard Road flagship store.
The pop up also features a series of award-winning lifestyle brands like Supermama, Desinere and Hinika by Jarrod Lim, uniquely local collectibles from Love SG, Now & Then, The Farm Store and The Little Drom Store, and even local candlemakers Hush Candle and niche perfumery Code Deco, among others.
The pop up will have a 7 month long stay at the current location.
Said Lynette Lee, CEO of Taff, “With the support of the Singapore Tourism Board, Taff is able to showcase Singapore designers prominently on Orchard Road, at TANGS, one of Singapore’s most iconic department stores no less. Taff is proud to be on the forefront of bringing fashion and technology together, in exciting collaborations and partnerships.”