EPSON re-engineers greatness in a bundle.

EPSON is the acknowledged leader in majority of the markets they are in right now… and to keep their place at the top… they have recently announced, new and better products to help businesses increase productivity and profitability with The New Epson Compact Integrated Ink Tank Printer Series offers more cost savings for corporations, SME’s and home offices and schools. The launch event was hosted by DJ Justin Quirino.

As a technology company, Epson takes great pride in our attention to details and innovation. We aspire to be a company that takes care of every detail using the most innovative technology in the world to meet the demands of the market. And it is our focus on details that has led to our success today,” explains Toshimitsu Tanaka, Managing Director and President, Epson Philippines and Country Manager, Epson Singapore Pte. Ltd.


Epson has a vertically integrated model driven by our core technologies that sees us creating products from the ground up – handling every aspect of our product development, manufacture, sale, right down to service and support. And it is this edge that differentiates us from our competitors,” adds Tanaka san.


Also announced by Mr. Toshimitsu Tanaka was that all the new products launched during the event were manufactured locally in Epson Precision (Philippines) Inc. or EPPI, Epson’s manufacturing facility in the Philippines. So, it is Proudly FIlipino Made!

Being the pioneer in a segment gives you an advantage, and that is where Epson is right now in the ink tank printers segment with 70% share in SE Asia. With a total of over 20 million Epson ink tank printers sold worldwide since its launch in 2010.

In the Philippines, Epson also holds a dominant 55% market share and continues to grow exponentially as the company, which already has the largest range of ink tank printers, continues to expands and customize for every market need.

Since IDC started tracking the market in 1996, no vendor in the long history of this highly competitive industry was able to command a market share more than 50%.Despite other brands’ entry into the ink tank space last 2014 and 2015, Epson’s domination of this segment is apparent. IDC showed that in the 1st half of 2017, Epson sold more than 3 times the quantity other brands have sold, combined. At 77% market share in the ink tank space, it has become very obvious, ink tank is Epson, and Epson is ink tank,” elaborates Jester Cruz, Department Head for Product Management Division, Epson Philippines.

We are witnessing a very clear shift in the printing market. While the ink tank segment grows, with everyone jumping on the bandwagon, the laser market segment has been declining. Epson is committed to the business printing segment by constantly developing and introducing a wide range of products suited to each business category,” divulges Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines.




Ron is a happily married man for more than 10 years, the father of 3 boys. Loves to write about places that he visits. And works in the BPO industry.