HelpPH: Global donation campaign for relief, donations via mobile load from 40 countries

HelpPH: Global donation campaign for relief, reconstruction, rehab launched


Mobile phone users all over the world can donate via text for relief, shelter, continuing education, livelihood programs


The Philippine Disaster Recovery Foundation (PDRF) in response to the needs of communities and areas affected by the Super Typhoon Haiyan has launched HelpPH ( which is a global campaign for donations in which people can send help by using their mobile load to help programs for rebuilding affected areas in partnership with international organizations, Philippine NGO’s, Government agencies and private companies.

Over 40 countries will be able to send donations via their mobile load directly yo helpph ( through BayadLoad, a mobile money service of Smart Communications approved by the Bangko Sentral ng Pilipinas

TO send donations to HelpPh mobile phone subscribers overseas must key-in +63-999-7-000-000 (12-digits) as the beneficiary mobile number and then send their donation using the airtime top-up procedure of their specific mobile network operator. The maximum amount per day is US$10. This fund-raising program will continue until December 31, 2013.

“The unprecedented scale of the devastation inflicted by Typhoon Haiyan/Yolanda requires a global response. Through HelpPh, we are providing people all over the world the means to send help to those in greatest need through a few clicks on their mobile phones,” said PDRF chairman Manuel V. Pangilinan.

The United Nations recently initiated a global effort to raise US$310 million for the Philippines in the aftermath of Typhoon Haiyan/Yolanda. One proven channel for international donations is through mobile phones.

For this purpose, PDRF is firming up cooperative arrangements with organizations like the Philippine Red Cross, the United Nations Development Programme (UNDP), Caritas Manila, Philippine Business for Social Progress, Gawad Kalinga, the United States Agency for International Development and the GSMA, the global association of the mobile phone industry.

Immediate relief operations will be prioritized for remote areas not reached by mainstream relief distribution. Corporate members will be tapped to provide transport, logistics and communications support to enable timely coordination of relief efforts by government and relief agencies.

This includes “information as relief” to provide affected communities with news and information through mobile phones, the Internet, social media and satellite TV, as well as medical relief through on-the-ground missions, telemedicine and psycho-social therapy.

Initial partners for this effort include Alagang Kapatid Foundation, Caritas Manila, PLDT-Smart Foundation, Maynilad Water Services, Philippine Red Cross and TV5 network.

For shelter and resettlement, PDRF will work with various partners including Gawad Kalinga, Habitat for Humanity, One MERALCO Foundation and Philippine Contractors Association (PCA).

To provide education for displaced school children, PDRF will help implement innovative learning programs, including mobile learning systems, in cooperation with the Department of Education, the Central Visayas Institute Foundation and the GSMA.

sustain the recovery efforts, PDRF and its partners will promote livelihood through emergency employment programs, labor-intensive projects, technical-vocational skills training and enterprise development.

Meanwhile, the microfinance sector will be tapped to help create sustainable livelihood that would give affected families a chance to start anew. Initial partners are the Philippine Business for Social Progress, ASA Philippines, CARD MRI, Microcredit Council of the Philippines and Land Bank of the Philippines. PDRF is also holding discussions with the United Nations-International Labor Organization and Oxfam to pursue collaborative efforts in these areas.

Through its mobile money subsidiary, Smart has partnered with four leading global mobile airtime transfer companies that include Transfer To, Tranglo,, and Aryty, which together cover more than 250 partner mobile network operators in 90 countries, serving 5.9 billion mobile subscribers, 60 percent of whom, or about 3.6 billion, are prepaid users.

These operators are in countries such as Australia, Bahrain, Belgium, Brunei, Canada, Denmark, Finland, France, Germany, United Kingdom,Greece, Hong Kong, India, Iran, Ireland, Israel, Italy, Japan, Jordan, Kuwait, Macau, Malaysia, Netherlands, New Zealand, Nicaragua, Norway, Oman, Qatar, South Korea, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, and the Vatican City, among others.

PDRF was organized in 2009 following the devastation caused by Typhoon Ketsana/Ondoy and is made up of major private sector companies and leading NGOs.

It is one of the three identified institutional conduits approved by the Bangko Sentral ng Pilipinas (Central Bank of the Philippines) together with the Department of Social Welfare and Development and the Philippine Red Cross. To learn more about this, please visit

Ron is a happily married man for more than 10 years, the father of 3 boys. Loves to write about places that he visits. And works in the BPO industry.