Food is one thing that everyone needs.. Rich.. poor… middle class… everyone eats…and everyone loves to have their favorite foods brought closer to them,… and that is what NutriAsia did with JoyRide.. brought the food to the people in Luneta Park last Independence Day 2017.
According to Dang de Leon, corporate marketing consultant at Nutri-Asia Inc., the food truck goes around the metro serving reimagined local food fare. “We tweak classic Pinoy comfort food to make the taste more appealing to millennials,” she explains, saying that the brand has partnered with GalaStars Culinary, which is headed by renowned chef Ernest Reynoso Gala, “because they know what young people want.”
Chef Gala is very excited about collaborating with NutriAsia. He points out, “They have so many wonderful products and as a chef, I have a lot of fun being creative with the recipes I am developing.”
The chef appreciates the fact that the leading condiments brand in the Philippines offers well-known products like Datu Puti and Mang Tomas, and that its excellent pre-mixes make cooking a lot easier, especially for harried homemakers.
Who said, great tasting food needed to be expensive? The Joy Ride! by NutriAsia’s bill of fare offers meals like Adoburrito, with a choice of Spicy Adobo and Humba Adobo, a dish popular in the Visayas. The Adoburrito wrap is a combination of the popular adobo and burrito, created with highly mobile young professionals in mind.
Whats there to taste? Datu Puti adobo series Pinoy Chicken Slider served with pan de sal and the Siga Bagnet Wrap, which is prepared using Mang Tomas Siga, a spicy version of the regular Mang Tomas sauce.Skinny Chix, is street food made crunchier and a host of other dishes.. all from 40 php to 80 php!!
Watch out for this truck that roams the streets and fills your bellys…