Rakuten acquires another company after Viber – buys out Ebates

It seems Rakuten’s buying spree and expansion is not yet over. Early this year it announced it acquisition of Viber, one of the worlds leading instant messaging applications for 900 million dollars. Now, it acquires Ebates for 1 billion dollars!


“The combination of Rakuten and Ebates is entirely unique and will revolutionize e-commerce,” commented Rakuten, Inc. founder and CEO Hiroshi Mikitani. “This is all about the consumer and we are excited to be able to empower our members with even more ways to enjoy shopping on Rakuten and Ebates. Combined, Rakuten and Ebates will be able to offer our members access to what will undoubtedly be the world’s largest selection of products across the broadest range of categories. It will also give our members the greatest incentives to keep shopping.”

Just who is Ebates?


Ebates.com rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 2,600 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a “Big Fat Check” or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free – no rebate forms to fill out and no points or miles to redeem – the site supports a strong community of savvy shoppers across the country and around the world.

So who do you think Rakuten will buy next year?

Here is a list of companies that Rakuten has absorbed in the past -source wikipedia

Its acquisitions include Buy.com (now Rakuten.com Shopping in the US), Priceminister (France), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland), Play.com (UK), Wuaki.tv (Spain), and Kobo Inc. (Canada).[9] The company has investments in Pinterest,[10] Ozon.ru,[11] AHA Life,[12] and Daily Grommet.[13]

This list does not include the companies that it has investments in. Wow!!!



Ron is a happily married man for more than 10 years, the father of 3 boys. Loves to write about places that he visits. And works in the BPO industry.